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Study Abroad Programme 2018-19 – IÉSEG School of Management, Paris

The students of PGP program underwent a course titled “Doing Business in Europe” at IÉSEG School of Management, Paris. The course that commenced on 27th December 2018 comprised of various subjects such as Intercultural Management, European Financial Markets, Strategy and Innovation, Luxury Management and Fashion Communication.

Picture with the program director - Kim
Course on Fashion Communication

The group of 16 students from PGP18 also had the opportunity of visiting

             • La Caverne - The first organic underground farm in Paris which is located under a building of 300 social housing units in an under-privileged area 
             • Cécile et Jeanne – A fashion jewellery store that was founded in 1990 by Jeanne and her brother Elie where the students were able to watch the craftsmen work live 
             • Galeries Lafayate – An upmarket French department store chain that had the outlets of all high-end brands 
-as a part of the business visits.

Situated at La Défense, a major business district, the students attended the lectures in both the campuses one of which is the modern campus situated in the 27th floor of Grande Arche. The professors had engaging discussions with the students imparting their management expertise and guided outside the classroom as well to make their stay comfortable. All arrangements with respect to the students’ lodging and local transportation for the business visits were taken care by the institute.

Prof. Jacob Vakkayil, Academic Director - International MBA, IÉSEG School of Management expressed his happiness in hosting the students of IIM Shillong and he also promised to tailor the course structure every year to benefit the future batches that would strengthen the relationship between both the institutions.

The pedagogy involved case-based discussions more relating to French companies that had their presence in India. The major takeaways include • Understanding the European culture and intricacies of doing business
         • Learning more about the fashion industry and luxury brand market
         • Comprehending European trade market and history of trading with Asia
         • Gaining an idea about the strategies adopted by companies pre and post Brexit

“Overall it was a great programme which had a perfect balance of learning academically as well as travelling and fun. We were provided with the opportunity to learn new and unique subjects, which would help us in long term in our professional careers. We are thankful to IIM Shillong for providing us this remarkable learning platform,” remarked a student.

The students returned to India once the course ended successfully on 11th January 2019.